AI In Sports Market: Exploring Regional Dynamics and Trends

 The global AI in sports market size was estimated at USD 8.92 billion in 2024 and is projected to reach USD 27.63 billion by 2030, growing at a CAGR of 21.1% from 2025 to 2030. The market growth is driven by the increasing use of AI-driven technologies by sports organizations to enhance performance, streamline training, and elevate fan engagement.

 

Major growth factors include AI’s capability to process large volumes of data, deliver real-time insights, and automate various tasks, thereby improving decision-making and operational efficiency. Artificial intelligence (AI) is also impacting areas beyond the field, such as sports marketing, analytics, reporting, and performance evaluation. For example, AI-powered writing tools are assisting coaches in documenting training sessions more effectively, while sports journalists are utilizing AI to generate match reports.

 

Recent market trends highlight the growing application of AI for athlete monitoring, performance evaluation, injury prevention, and enhancing fan experiences through virtual and augmented reality. Emerging opportunities in the AI sports market include expanding its application to player search and development, integrating AI with wearable devices, and creating AI-driven platforms for sports betting and gaming. For instance, in December 2023, Intel introduced the ai.io platform and aiScout app, enabling athletes globally to showcase their skills, helping clubs discover inaccessible talent. This initiative also enhances performance analysis and injury prevention, transforming research and player development.

 

Key Market Trends & Insights

  • North America dominated the AI in sports market, accounting for a 35.1% share in 2024. This growth is driven by the presence of major tech companies and top sports organizations that encourage innovation and early adoption of AI technologies.
  • The U.S. AI in sports industry is witnessing rising demand, fueled by significant investments in AI platforms that enhance player performance, injury prevention, strategic decision-making, and personalized fan engagement. The growing need for real-time data analytics and AI-driven fan experiences further propels market growth.
  • Based on offering, the solution segment accounted for the largest revenue share of 60.4% in 2024. These solutions are increasingly employed for performance analytics, player monitoring, coaching, and game strategy in sports. The segment's growth is largely supported by the adoption of advanced technologies such as machine learning, computer vision, and wearable sensors that provide real-time, in-depth data to optimize performance and prevent injuries.
  • Based on technology, the generative AI (gen AI) segment accounted for the largest revenue share in 2024, driven by the rapid growth of data from smart devices, significant improvements in computing power, and the ability to convert data into meaningful insights.
  • Based on sports type, team sports accounted for the largest revenue share of the AI in sports industry in 2024. AI significantly enhances team strategy and game tactics by evaluating both team and opponent performances, allowing coaches to make well-informed decisions.

 

Order a free sample PDF of the AI In Sports Market Intelligence Study, published by Grand View Research.

 

Market Size & Forecast

  • 2024 Market Size: USD 8.92 billion
  • 2030 Projected Market Size: USD 27.63 billion
  • CAGR (2025 to 2030): 21.1%
  • North America: Largest market in 2024

 

Key Companies & Market Share Insights

Prominent firms have employed product launches and developments, followed by expansions, mergers and acquisitions, contracts, agreements, partnerships, and collaborations as their primary business strategies to increase market share. These companies have utilized various techniques to enhance market penetration and bolster their position in the competitive industry.

  • Catapult is a global company dedicated to improving the performance of professional sports teams through cutting-edge technology and data analytics. Its mission is to enhance athlete performance and safety by delivering innovative, sports-specific solutions. With a proven track record of working with top-tier teams across multiple sports, Catapult leverages its deep expertise to help organizations gain a competitive edge.
  • SwingVision is a sports tech company that develops AI-driven mobile apps offering real-time video analysis, statistics, and line calling for tennis and pickleball. Its goal is to make professional-level sports experiences accessible to players of all skill levels by transforming smartphone footage into high-quality insights and highlights. Utilizing patented AI technology, the platform enables users to track match statistics, measure serve speed, and review plays with features like slow motion and automatic clip creation.

 

Key Players

  • International Business Machines Corporation (IBM)
  • Microsoft
  • Catapult
  • SAP SE or an SAP affiliate company
  • SAS Institute Inc.
  • Oracle
  • Sportradar AG
  • Pixellot
  • SwingVision Inc.
  • Zone7 Technologies Inc.

 

Explore Horizon Databook – The world's most expansive market intelligence platform developed by Grand View Research.

 

Conclusion

The AI in sports market is experiencing robust growth, fueled by the increasing adoption of AI technologies across various aspects of sports performance, training, and fan engagement. With significant contributions from North America and advancements in solution offerings, the market is set to expand further. Companies are strategically investing in innovative technologies to enhance their competitive position, making AI an integral part of the sports industry’s evolution.

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