Intelligent Virtual Assistant (IVA) Market - High Demand for Online Self-Service and Self-Reliance
The global Intelligent Virtual Assistant (IVA) market was valued USD 1005.2 million in 2016 and is anticipated to grow at a CAGR of 36.7% during forecast period as the scope and its applications are rising enormously across the globe. Intelligent virtual assistants (IVA) are also termed, as a smart virtual assistant or intelligent personal assistant is a software that interacts with humans by understanding natural language voice commands and perform a task for a user. It understands information in written or spoken words. The factors that are playing a major role in the growth of intelligent virtual assistant industry are high demand for online self-service and self-reliance, cost-efficient service, rising use of smartphones, high demand for intelligent virtual assistant software in large enterprises and rising technological innovations. However, lack of knowledge may restrain overall market growth in the years to come. IVA market is segmented based on type, service, application,...