Technology and Media Market Research Reports

  The global   3D secure payment authentication market   was valued at USD 1.10 billion in 2022 and is projected to reach USD 2.76 billion by 2030, with a CAGR of 12.7% from 2023 to 2030. The growth of the market is primarily driven by the rise in Card-Not-Present (CNP) frauds worldwide and the increasing popularity of online and e-commerce shopping among consumers. Additionally, advancements in 3D secure (3DS) payment authentication technology aimed at enhancing customer experience are contributing to market growth. As cyber threats become more sophisticated, robust authentication solutions are essential. The competitive landscape is intensifying due to technological innovations attracting consumers to digital solutions. A key trend in this rapidly evolving market is the integration of advanced technologies like Machine Learning (ML) and Artificial Intelligence (AI). These technologies enhance the security of online transactions by continuously monitoring and analyzing u...

  The global   audience analytics marke t was valued at approximately USD 5,002.1 million in 2024 and is expected to reach USD 9,962.6 million by 2030, with a compound annual growth rate (CAGR) of 12.5% from 2025 to 2030. This market is witnessing substantial growth, fueled by the increasing adoption of data-driven strategies across various sectors. Businesses are leveraging audience analytics to obtain deeper insights into customer behavior, preferences, and engagement patterns. The incorporation of advanced technologies such as artificial intelligence and machine learning has significantly improved the efficiency and precision of these tools. As digital platforms continue to expand, the demand for real-time analytics has become essential for optimizing marketing campaigns and enhancing customer experiences. This rising demand highlights the growing significance of audience analytics in the contemporary business landscape. Market expansion is further supported by an upsurge i...

  The global   artificial intelligence in fintech market   was valued at USD 9.45 billion in 2021 and is anticipated to reach USD 41.16 billion by 2030, reflecting a compound annual growth rate (CAGR) of 16.5% from 2022 to 2030. Fintech, short for financial technology, leverages modern technology to enhance or automate banking and investment processes. Artificial intelligence (AI) is extensively utilized in financial institutions to identify and prevent fraud across digital banking platforms. This encompasses mobile banking, digital loans, insurance, credit scoring, trading, and asset management. AI technology can analyze a customer's usual behavior by tracking their interactions and transactions. For example, in May 2022, Brightwell Payments, Inc., a company focused on financial solutions for secure global money transfers, launched ARDEN. This AI-driven risk-detection engine helps fintech companies protect their cardholders and financial assets. Key Market Trends & I...