Broadcasting and Cable TV Market Insights: Consumer Preferences and Behaviors
The global broadcasting and cable TV market was valued at approximately USD 356.45 billion in 2024 and is anticipated to grow to USD 449.91 billion by 2030, reflecting a compound annual growth rate (CAGR) of 4.0% from 2025 to 2030. This growth is primarily driven by the increasing demand for both on-demand and live content, fueled by greater digital consumption and enhanced global connectivity. Viewers are in search of a variety of content, including news, sports, and entertainment, all accessible in high-definition formats. Additionally, rising income levels and higher television ownership in emerging markets are contributing to the demand for cable TV services. Broadcasters and cable providers are capitalizing on these trends by offering flexible subscription models and specialized content, which helps to attract a wider audience and promote market growth. Governments in various countries are playing an active role in supporting the broadcasting and ...