Did You Know… 98% of Advertisers believe that CTV Ads are more Beneficial than Mobile Ads
Connected TV (CTV) advertising is emerging as a driving force in the adtech industry , set to outpace mobile advertising in the coming years. Due to an increased inclination toward digital streaming, advertising firms are leveraging CTV ads to reach a higher audience and expand their reach with subtle targeting, interactive experiences, and measurable outcomes. Why is Connected TV Advertising So Intriguing? Various brands are focusing on CTV advertising strategies due to its interesting benefits as follows: Apt Audience Targeting Ability: Attracting more target audiences is the main purpose of the advertising. CTV does this so well by gaining real time insights on demographic shifts, viewers' search as well as purchase. Such data helps companies attract target audiences toward desired products or services, bringing significant reach and consumer engagement. This further turns the potential audience into potential buyers and contributes to sales. Incomparable ...